Who We Are

creative strategies in the

contemporary art space for a

future that has already happened


Sarah Getto, Co-Founder

As Creative Director and Project Producer, Sarah is responsible for the design and management of each Nolita Project. With more than 13 years of experience in the New York art world, including most recently for the Toby Devan Lewis Director of the New Museum and the VIP group at Art Basel, she brings both practical and creative insights to audience strategy, new media art advisory and creative project management. 

She received her MA in Art History from New York University's Institute of Fine Arts where her research and thesis "Ghost-Modernism" focused on the co-evolution of post-war Cybernetics and Minimalist painting. She conferenced on topics including performance art in video games and the influence of VR in portraiture. Sarah also received her BFA in photography and imaging from New York University in 2009. She was the recipient of the Constantiner Grant, a yearlong fellowship awarded to one graduating senior.

In 2011, as Assistant Director of Tambaran Gallery, Sarah co-founded the AOA New York Tribal Art Fair with collector and dealer Maureen Zarember, leveraging the growth of this niche audience into a destination VIP event during Frieze week in NYC.

Sarah is a photographer, an active member of POWarts, a contemporary art collector and active member of the Solomon R. Guggenheim’s Young Collectors Council.


Jessica Glaser, Co-Founder

As Project Producer, Jessica brings more than nineteen years of professional experience and extensive academic credentials to every Nolita Project. She knows the most effective VIP patron strategies for leading contemporary art museums because she designed them. 

Upon completion of her PhD comprehensive exams in Art History, Jessica began her fundraising career at the Prospect New Orleans biennial and the Museum of Modern Art, New York, where she developed and managed the Contemporary Arts Council's ambitious patron travel program and events calendar. Most recently, Jessica served as Deputy Development Director of the New Museum. During her four-year tenure, she spearheaded an unprecedented 20% leap in Individual Giving and Council revenue and oversaw the formation of the prestigious Artemis Council and Council for Artists Research and Residencies. Her stewardship resulted in the election of the New Museum's youngest ever Trustee and International Leadership Council Member.

Jessica's graduate research on mid 20th century German art has won support from the Courtauld Institute of Art, where she was awarded the Stavros S. Niarchos fellowship for graduate study; the Wolfsonian-FIU Museum in Miami; the Zeit Foundation; DAAD and the Goethe Institute. 

She proudly serves on the Steering Committee for POWarts (Professional Organization for Women in the Arts) and is a member of the German Studies Association.


Johanna Rietveld

As Social Media Editor and Associate Project Producer, Johanna is responsible for social media content across Nolita Projects platforms, works with clients to design social media content and strategy, and develops research materials for our project partners. 

Johanna studied Art History (BA) and Philosophy (B. Ph) in Amsterdam, followed by a double degree program in Museum Studies (MA, cum laude) and Art History (MA, cum laude) at the École du Louvre and the University of Heidelberg. She specialized in contemporary Wunderkammern and the exhibiting of contemporary art. Johanna is fluent in four languages (English, French, German, Dutch).

Johanna’s previous work experience at European art institutions covered galleries, foundations and the curatorial and public program departments of the Heidelberger Kunstverein and Sammlung Scharf-Gerstenberg. She recently completed a curatorial internship at Solomon R. Guggenheim Museum in New York and works in parallel for Gagosian. Johanna brings in a thorough knowledge of emerging trends in the international art scene, with a special interest in site-specific installations, young Dutch artists and the aesthetics of "das Unheimliche."